Katherine O'Connor
University of Denver
Daniels College of Business
BSBA Marketing 2022
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Below you will find a variety of academic papers I have written.
01
This paper is an analysis of the decision process in a subject's purchase of a cello bow.
You may access the entire paper by clicking on the preview image.
02
This paper is a review of motivation research and proposed promotional recommendations relating to a cello bow purchase.
03
This is a written report on the implications of ESG factors on Etsy, the e-commerce company.
This project was a group effort.
04
In this group project, my team and I developed a campaign for Gillette to target non-binary individuals who elect to shave.